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Broadcast Script

{NIELSEN & SUNSHINE STATE SURVEY}
ANCHOR LEAD: GOVERNMENT PERFORMANCE, EDUCATION, SAFETY AND ENVIRONMENT ARE SOME OF THE TOPICS  U-S-F STUDENTS FOCUSED ON WHILE ADDRESSING THIS YEARS SUNSHINE STATE SURVEY.
{PKG}
{SOT}
{EDITOR NOTE: Nielsen Voice 001.m4a }
{TAKE VO}
THE UNIVERSITY OF SOUTH FLORIDA’S MEDIA AND POLITICS CLASS VISITED NIELSEN AS PART OF THEIR PARTICIPATION PROCESS ON THE CREATION OF THE SUNSHINE STATE SURVEY.
{SOT}
{EDITOR NOTE: Ella Biggins Interview}
<00:08-00:17 Ella Biggins, USF student: “In that process we developed ten proposed questions, that then we worked on making sure that the structure was sound and statistically relevant.”>
TRT: 00:09
{SOT} sir with green shirt
{SOT} lady with green blouse
{EDITOR NOTE: Nielsen Voice 002.m4a}
{TAKE VO}
THE SUNSHINE STATE SURVEY IS AN ISSUE-BASED SURVEY THAT ANALYZES FLORIDIANS ATTITUDES TOWARDS ECONOMICAL, SOCIAL, AND POLITICAL ISSUES.{SOT}
{EDITOR NOTE: Nielsen Voice 003.m4a}
{TAKE VO}
VISITING NIELSEN PROVIDED THE STUDENTS TO FURTHER LEARN ABOUT THE SURVEY AND RESEARCH PROCESSES.
{EDITOR NOTE: Dr. MacManus Interview}
<00:00-00:11 Dr. MacManus, Political expert :“The trip to Nielsen was very important for our students, because they got a first hand look as how the questions that they were developing are going to be asked, who is going to analyze them and how people are going to be called.”>
TRT: 00:11
{EDITOR NOTE: Steven Oliver Interview}
<00:10-00:19 Steven Oliver, USF student: “The trip to the research facility was an awesome experience, we got to see many things as far as research, how to conduct questions, seeing the information .”>
TRT: 00:09
STANDUP TEASE HANNAH YECHIVI: THE SUNSHINE STATE SURVEY IS THE MOST ANTICIPATED ANNUAL SURVEY OF FLORIDIANS THAT COVERS A WIDE RANGE OF ISSUES. IM HANNAH YECHIVI, REPORTING IN TAMPA. COMING UP NEXT ONE OF THE NATION’S LEADING POLITICAL EXPERTS, PROFESSOR SUSAN MACMANUS.
{END PKG}
TEASE FOR ANCHOR: THE SUNSHINE STATE SURVEY IS GOING TO HAVE A DIFFERENT TWIST THIS YEAR. COMING UP AFTER THE BREAK, WHY A LARGER PERCENTAGE OF FLORIDIANS DECIDED TO PARTICIPATE ON THIS YEARS SURVEY.

 

Web Story 

Oldsmar, FL – The University of South Florida’s Media and Politics class visited Nielsen headquarters as part of their final participation process on the creation of the Sunshine State Survey questions.

The Sunshine State Survey is an issue-based survey that analyzes Floridians attitudes towards economical, social, and political issues.

This class is led by distinguished Dr. MacManus, one of the nation’s leading political experts.

Nielsen, a leading global provider of information on consumers’ behavior administers and analyzes the Sunshine State Survey.

This trip to Nielsen provided the student and opportunity to further learn about the survey process.

“The trip to Nielsen was very important for our students, because they got a first hand look as how the questions that they were developing are going to be asked, who is going to analyze them and how people are going to be called,” said Dr. MacManus.

 

Infographic

Infographic Hannah

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